Print media advertising on consumerism and cultural values

Advertising is important to our society for the success it plays in our culture. Manufacturers produce a product such as the iPad and then pay for advertisements on their product to be successful. One important way advertisements get into the hands of our society is through print media advertising. Print media is a form of communication used on paper ads or on billboards. Print media is used consistently by advertising companies in the forms of flyers, pamphlets, billboards, magazines, newspapers and even can be found on mobile billboards to make sure that the product is introduced as a need and not a want.

Companies make products and use advertising companies help find a way that will show consumers how it will help them in their everyday lives. Print media uses many forms to get the information out in our culture and continues to evolve with our changing technology. This paper will evaluate the impact that print media has played on advertising and consumerism as well as cultural values. It will also describe the roles that print media has played in the development of American popular culture and identify three trends that print media has influenced, which are consumerism, work, and happiness.

Print media has changed the advertising industry. It has made advertising easier for companies and more affordable than a very expensive commercial to get product knowledge out to consumers. Advertisements help get consumers excited about the product and by using print media keeps product knowledge high with the use of newspapers and magazines especially. The iPad is a hot product right now in our society everyone wants one because it is an apple product, and it is small enough to carry around but easy enough to use wherever it is needed instead of carrying around a big heavy laptop.

This is a trend in our culture because people know what it is and know why it can help improve their business or happiness because you can stay connected wherever you go. Trends can be positive and negative but they are what keep American popular culture strong and thriving. Print media has influenced consumerism in many different ways. It helps show people what they may or may not need but helps keep the economy strong because print media gets the product knowledge out to the public.

The hottest item on the market is either the iPhone 4 or the iPad because these products were the first of their kind and produced by a reputable manufacturer. They have only gotten better with each new upgrade and new version of the product and more and more people want to buy these items because it is the hottest item out. Print media has helped to push this product and put it in the hands of millions of people because print media has shown and keeps showing why the iPhone 4 and the iPad are a great buy and an asset to the consumer.

Print media also plays a role in the success at work. With the use of a smart phone or a handheld computer, consumers are willing to purchase the item to stay connected at all times. A great asset of a smart phone is that you can be connected to everything from your work e-mail whether it is a corporate email account or your personal account; you have everything at the touch of your finger. Your calendar is available with your schedule and you can even do a PowerPoint Presentation right from your phone for any potential clients.

Print media is used to show all of these great features and the price is set to be affordable to consumers to purchase a device like this to complete the concept work smarter not harder. Happiness is hard to find sometimes but with print media it can be found a little easier because people find happiness in the things that are acquired in life. Clothes, homes, and cars are just a few things that people purchase because of what is made available through print media.

Print media helps to show how a beautiful four-bedroom home is a necessity or a new car with all the bells and whistles is a must because of how it could make a person’s life a little easier. Print media is a great asset to advertising because it allows companies to get the knowledge of their product out to consumers and helps keep the want and need out there for the company. Print media has changed how people spend their money and keeps consumerism alive.

Cultural values have changed also by print media because people want the latest and greatest in technology, clothes, and cars, to name a few and these are now a norm in society and also what is important to people. There are many trends impacted by print media are consumerism, work, and happiness because people want to have the nicest things and use the product such as an iPhone for work and happiness because the user stays connected with all of his or her responsibilities. Ultimately, print media advertising has changed consumerism and cultural values.