Example of apple inc. report

Apple Inc. refers to a technology multinational company from the United States famous for developing, designing and selling personal computers, computer software, Smartphones and other high-end consumer electronics. The company was incorporated in the year 1977, and is currently the second ranking company in the information technology sector after Korean Samsung Electronics. The renowned international entrepreneur, the late Steve Jobs, alongside his friends S. Wozniak and R. Wayne, founded it. With respect to the company’s performance, Apple Inc. has a reputable history evidenced under the following:


Both under the late Jobs and now under Cook, the performance of Apple Inc. has hugely benefited from the leadership culture. It features diversification-featuring philosophies from various stakeholders. More so, it features transparency, active customer interaction, analysis and specialization (Markowitz, 2015).

Strategic Planning:

The above is important for the purpose of establishing and maintaining competitive performance. Apple applies the Four P’s strategic planning technique for the above. In light of the above, it manufactures quality products. Additionally, it avails the products at the best places, at competitive prices and utilizes promotion campaigns to market its products (Kabilan, 2015).

Customer Focus:

Customer focus helps in maximizing the revenues of a company. In Apple Inc., the above strategy stands out perfectly in terms of the innovative drive by the company. The company focuses on making better and improved computers, Smartphones and other electronics that are commensurate with the developing needs of its customers (Evans, 2015).

Knowledge Management:

The above refers to the means by which an organization establishes, develops and shares its knowledge resources. As observed from the case of Apple Inc., the management has facilitated the above aspect by integrating it in production development. That is, the company uses knowledge management to bring innovative developments to its products, meanwhile enhancing their performance and the entire performance of the firm (Koenig, 2012).


Evans, J. (2015). Arrogant Apple’s customer focus keeps Mac users happy for a decade. Computerworld. Retrieved 7 July 2015, from http://www. computerworld. com/article/2474922/apple-mac/arrogant-apple-s-customer-focus-keeps-mac-users-happy-for-a-decade. html
Kabilan, S. (2015). From Knowledge Management to Innovation. Conferenceboard. ca. Retrieved 7 July 2015, from http://www. conferenceboard. ca/commentaries/technologyinnovation/default/14-01-06/from_knowledge_management_to_innovation. aspx
Koenig, M. (2012). What is KM? Knowledge Management Explained. KMWorld Magazine. Retrieved 7 July 2015, from http://www. kmworld. com/Articles/Editorial/What-Is-/What-is-KM-Knowledge-Management-Explained-82405. aspx
Markowitz, E. (2015). 5 Essential Leadership Lessons from Tim Cook. Inc. com. Retrieved 7 July 2015, from http://www. inc. com/eric-markowitz/tim-cooks-message-for-ceos-admit-when-youre-wrong. html