9/4/2012

9/4/2012 Pet Industry: Products, Services, and Careers Mariana C. Rossoni Serão, PhD Postdoctoral Research Associate Companion Animal Nutrition September 4, 2012 2011-2012 Pet Owners Survey (APPMA) – 63% of U. S. households have at least one pet â–« ~72. 9 million homes â–« ~4 out of 10 pet-owning households are multiple pet owners â–« In 1988, the first year the survey was conducted, 56% of U. S. households owned a pet as compared to 62% in 2008 U. S. Pet Ownership (2011) Animal Dog Cat Fish Bird Small animal Reptile Equine # of U. S. households that have a pet (millions) 45. 6 38. 9 12. 6 5. 7 5. 0 4. 6 2. 4 1 9/4/2012 Market Data – US sales of pet products and services increased 6. 2% from 2009, and reached $48. 35 billion in 2010 â–« added $2. 85 billion dollars in 2010 â–« Estimated to have added $2. 5 billion in 2011 For 2011, it estimated that $50. 84 billion was spent on our pets in the U. S. Estimated Breakdown: Food Supplies/OTC Medicine Vet Care Live animal purchases Pet Services $19. 53 billion $11. 4 billion $14. 11 billion $2. 15 billion $3. 65 billion Sales Food Supplies/Medicine Vet care Live animals Pet services Source: http://www. petfoodindustry. com/Columns/Market_Report/Market_ Report__State_of_the_industry. html What are companion animals? – Animals staying in the company of humans or providing company to humans – Kept for pleasure rather than utility – Receive personal attention – Primary benefits are non-commercial 2 9/4/2012 Beds Beds 3 9/4/2012 Transportation Transportation 4 9/4/2012 Clothes 5 9/4/2012 Clothes Clothes ~ 78 millions ~ 86 millions 6 9/4/2012 Hungry population Petfood Industry History – 1866 — James Spratt â–« Meat-vegetable-flour mixture — dog cakes – 1922 — P. M. Chappel canned food â–« Canned horse meat — deficient in nutrients – 1954 — Jim Corbin and Joe Vandepopuliere â–« Developed first extruded dog food Petfood Value – U. S. $19. 53 billion estimated for 2011 – up 4. 8% from 2010 – Worldwide — $95. 7 billions until 2017 Country USA Brazil Japan UK France Germany Russia 2012 $ Millions 20, 182 4, 329 4, 285 3, 579 3, 309 2, 649 2, 226 Annual Growth Rate 2. 5 3. 8 2. 4 0. 7 1. 0 0. 2 11. 8 7 9/4/2012 Petfood Trends – Petfood trends closely follow human food trends â–« â–« â–« â–« â–« Organic Natural Higher-quality ingredients Homemade Raw 8 9/4/2012 Treats – – – – – – – – – Sales of biscuits/treats increased by 8% in 2010 Biscuits Bones — Rawhide or animal Dried meats Extruded treats Functional treats Frozen Homemade Bakery 9 9/4/2012 Clicker Question #2 – What type of diet do you feed your pet — either at school or home? A. Dry kibble B. Canned diet C. Raw meat D. Homemade E. I don’t have a pet For 2011, it estimated that $50. 84 billion will be spent on our pets in the U. S. Estimated Breakdown: Food Supplies/OTC Medicine Vet Care Live animal purchases Pet Services $19. 53 billion $11. 4 billion $14. 11 billion $2. 15 billion $3. 65 billion Sales Food Supplies/Medicine Vet care Live animals Pet services 10 9/4/2012 Kitty Litter – New trends – newspaper pellets or silicon based pellets Litter boxes 11 9/4/2012 Careers with companion animals – Private or corporate clinical practice – Teaching and research – Military service – Animal shelter medicine – Animal behavior – Animal advocates Veterinary Medicine – Regulatory medicine – Public health – Some employing agencies: â–« USDA, APHIS, FDA, EPA, CDC, Dept. of Homeland Security 12 9/4/2012 Becoming a veterinarian – 28 AVMA-accredited schools of veterinary medicine in the U. S. – Many graduates go on to pursue a specialty… AVMA specialty organizations – Veterinary Practitioners – Veterinary Toxicology – Laboratory Animal Medicine – Poultry Veterinarians – Theriogenologists AVMA specialty organizations – Veterinary Anesthesiologists – Veterinary Behaviorists – Veterinary Clinical Pharmacology – Veterinary Dermatology – Veterinary Emergency and Critical Care 13 9/4/2012 AVMA specialty organizations – Veterinary Internal Medicine – Veterinary Microbiologists – Veterinary Nutrition – Veterinary Ophthalmologists – Veterinary Pathologists AVMA specialty organizations – Veterinary Preventive Medicine – Veterinary Radiology – Veterinary Surgeons – Zoologic Medicine – Veterinary Dentistry Veterinary Technician 14 9/4/2012 Veterinary Technician Veterinary Technician – Obtain and record patient case histories – Collect specimens and perform laboratory procedures – Provide specialized nursing care – Prepare animals, instruments, and equipment for surgery Veterinary Technician – Assist in diagnostic, medical, and surgical procedures – Expose and develop radiographs – Perform dental prophylaxes – Supervise and train practice personnel – Advise and educate animal owners 15 9/4/2012 Veterinary Technician Specialties – Veterinary Emergency Critical Care Technicians – Veterinary Technician Anesthetists – Veterinary Dental Technicians – Veterinary Behavior Technicians Becoming a veterinary technician – AVMA-accredited programs – Clinical experience – Professional regulation – Resources â–« www. avma. org â–« National Association of Veterinary Technicians in America (www. navta. net) Animal Sciences Research – Education and training: â–« MS â–« MS + PhD â–« PhD 16 9/4/2012 Animal Science Research – Companion animal nutrition Animal Sciences Research – Companion animal reproductive biology and physiology Animal Sciences Research – Human-animal relationships: Animals as helpers and healers 17 9/4/2012 Animal Sciences Research – Companion animal behavior and psychology Behavior — dog training Behavior — dog training – Responsible ownership – Service dogs 18 9/4/2012 Animal Sciences Research – Companion animal welfare – Journal resources (both online w/UIUC) â–« Society & Animals ï‚– www. psyeta. org â–« Journal of Applied Animal Welfare Science ï‚– www. psyeta. org/jaaws Animal Sciences Research – Human-companion animal bond Why does the bond form? – – – – – Recent societal changes Attachment behaviors Visual and tactile signals Mutual need and response Non-judgmental affection 19 9/4/2012 Benefits of the bond – – – – – – Reduction of stress Focus for nurturing Exercise, play and laughter Decreased loneliness Stimulus for social interaction Enhanced self-esteem Law enforcement Law enforcement — K9 – – – – Detection dog or sniffing dog – beagles Search and rescue dog (SAR) – bloodhounds Cadaver dogs Crowd control 20 9/4/2012 Animal control/sheltering – 17, 000+ humane organizations in U. S. – 5 million to 7 million companion animals enter animal shelters nationwide every year – Evolving Some Positions at Animal Shelters – – – – – – Adoptions coordinator Intake specialist Behavior counselor Medical supervisor Client services supervisor Operations manager – – – – – – Cruelty investigations supervisor Rescue coordinator Development director Shelter manager Executive director Spay/Neuter initiatives manager Animal Sciences Research – – – – – Companies Government agencies Private consulting Entrepreneurship Academia 21 9/4/2012 Professional trainer Professional trainer – Field trials, herding, hunting, performance Professional Trainer – Largely self-educated through a variety of multiple sources â–« Professional training schools and apprenticeship programs â–« Seminars, workshops, conferences 22 9/4/2012 Training programs – A good training program will cover the following subjects: â–« â–« â–« â–« History of dog training Animal learning Dog behavior Curriculum design – A good training program will go on for weeks or months, not days. Resources – Animal Behavior Society – Association of Pet Dog Trainers – National Association of Dog Obedience Instructors – Certification Council for Professional Dog Trainers â–« www. ccpdt. org/ â–« www. nadoi. org/ â–« www. apdt. com/ â–« www. animalbehavior. org Assistance Dogs – Assistance Dogs International, Inc. â–« www. adionline. org 23 9/4/2012 Assistance Dogs – Guide Dogs of America – Canine Companions for Independence â–« www. cci. org* â–« www. guidedogsofamerica. org – Paws with a cause â–« www. pawswithacause. org* Assistance Dogs – Dogs for Deaf and Disabled Americans – Dogs for the Deaf, Inc. – 4 Paws For Ability â–« www. neads. org â–« www. dogsforthedeaf. org* â–« www. 4pawsforability. org Professional Trainer – Police dogs – Tracking – Search & Rescue 24 9/4/2012 25 9/4/2012 26 9/4/2012 27 9/4/2012 Professional Trainer – Police dogs – Tracking – Search & Rescue – Resources â–« National Association for Search and Rescue â–« List of police dog associations ï‚– www. nasar. org/nasa ï‚– www. policek9. com/html/associations. html Animal-assisted therapy Animal-assisted therapy – Therapy Dogs International, Inc. â–« www. tdi-dog. org – Delta Society â–« www. deltasociety. org 28 9/4/2012 Animal control – Requires knowledge of â–« â–« â–« â–« Anti-cruelty and control laws Proper animal care standards Common animal diseases and treatments Basic rules of criminal procedure Animal control – Field operations â–« â–« â–« â–« Animal control officer Humane officer Cruelty investigator Rabies control/bite investigator 29 9/4/2012 Animal control – Shelter operations â–« â–« â–« â–« â–« â–« Kennel manager Operations manager Shelter manager Animal care technician Laboratory personnel Foster care / volunteer coordinator Animal control – Community operations â–« â–« â–« â–« â–« Adoption counselor Public relations Humane educator Fundraiser/finance manager Executive director Resources – www. animalsheltering. org* – National Animal Control Association – American Humane â–« www. nacanet. org* – Humane Society University â–« www. americanhumane. org* â–« www. humanesocietyu. org/careers_with_animals/ 30 9/4/2012 Humane Educator Resources – Association of Professional Humane Educators (APHE) â–« www. aphe. org* – National Association for Humane and Environmental Education (NAHEE) â–« www. nahee. org Pet services – Grooming – Boarding facilities – Pet supply 31 9/4/2012 Companion animal careers – – – – – – Author/editor Pet loss grief counselor Professional handler Pet photography Legislation And much, much more… International programs – Saving Animals Across Borders â–« www. savinganimals. org – Animal Balance â–« www. animalbalance. org – World Society for the Protection of Animals â–« www. wspa-international. org* Where do I start? – – – – – Personal interviews Books, journals, and websites Seminars, conferences, and workshops Professional memberships Internships – Volunteer experience 32